Technical Marketing Writing Services
Peter Clegg provides technical marketing writing services for businesses and projects that are technology-centric. He draws on a rich background of experience, education and technical expertise to provide quality deliverables for companies using his services. Types of documents produced include white papers, reviewer's guides and several types of marketing collateral. Areas of specialty include wireless and mobile communications, E-business and networking. Clients served include: Air2Web, Lucent, AlphaBlox, CyberSource, Intel, Novell, Symantec, 3Com, HP, Apple Computer, FMC, Xircom, CommercePath/RightFax, and Vignette plus several Internet startups.

Work Experience
Clegg has been managing and implementing technology for large and small companies since 1977. Corporate positions have included Bechtel, San Francisco, CA (systems analyst, project engineer); GE, Sunnyvale, CA (technical marketing manager); 3M, St. Paul, MN (programmer); McGraw-Hill, SLC, UT (writer/editor/director); and Novell, Provo, UT (director product marketing/product management). In addition, he has worked with several technology-based entrepreneurial ventures and small businesses.

Strengths include strategic vision, structured planning and implementation, technical understanding, interpersonal skills, and good written and verbal communications. Technical adroitness was refined as a reviews editor for LAN Times which required evaluating and analyzing all new products in the networking industry. Current personal projects include development of a self-service e-commerce site using Web (ASP, HTML, SMTP, VB Script) and SQL database technology.

Writing Philosophy
Clegg believes that understanding both market need and technical capabilities is critically important in crafting documents and collateral that convey proper and accurate messages. His engineering background and experience in product management and development combined with marketing and press experience provide a unique skill set for creating relevant and useful marketing materials. His strength is in understanding complex technical concepts and communicating them to target audiences at the appropriate level whether they be press, analysts, partners, upper management, potential customers or investors.

Reviewer's Guides are one of Clegg's writing specialities. These documents are written to provide potential reviews editors or analysts with a comprehensive source of information about a new product or service. Five years as a reviews editor at McGraw Hill's LAN Times provided Clegg with first hand experience as to the quantity and type of information that is valuable to product reviewers. Providing the right information to a reviews editor can often assist them in accurately assessing a product's strengths, capabilities and value and often results in favorable reviews.

Clegg ensures client satisfaction with free preliminary assessments and product proposals, phased development including abstracts and outlines, milestone checks, and post completion evaluations.

Education
BS Design Engineering (cum laude), BYU, 1981
MBA, Marriott School of Management, BYU, 1987