Example is the greatest influence!  Demonstrate how a product or service is valuable to another company or client through a Tech Marketing case study.  Case studies can influence potential buyers and enhance sales by:

• Illustrating how a technology is successfully working for another company
• Describing the real-life problems that are being solved
• Quantifying the realized value gained
• Assuring potential customers that others in the industry (even competitors) are benefitting

Case studies can be short or long (1-5 pages), and are great leave behinds or sales tools.