Good technical marketing helps sell your products or services to those who need to understand what they do and how they work.  It answers the practical questions of 'how does it work?' and 'what will it do for me?'.  Technical marketing illustrates capability and puts substance behind lists of features and benefits.  Tech Marketing provides competent and timely services to create collateral, presentations and demonstrations for any of the following activities:

• Sales Demonstrations - Enhance effectiveness and close more sales with convincing content, illustration and demonstrations
• Product Launches - Educate internal and external parties to the capabilities and value of a given solution
• Press/Analyst Tours - Provide media and industry influencers with hands on information and demonstrable capabilities
• Competitive Analysis - Illustrate how your product or service favorably compares to the competition using persuasive evidence
• Marketing Plans - Put in place a winning strategy with a comprehensive marketing plan complete with targets, channels, and marketing communications

Don't give another executive briefing without something for the IT manager!  Make sure you have collateral or presentations that describe what your product or service does and why it's important.