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Writing Products - Reviewer's Guides
 

Reviewer's Guides provide reviewers (editors, magazine labs, analysts, sales engineers and potential customers) a comprehensive and concise snapshot of a product or services features, capabilities and intended use.  From a good reviewers guide, one can answer the following questions among others: what is this? who is it intended for? what does it do? why is it important? what does it cost? and, what value will it be?

A sample reviewer's guide would include the following outline.

  1. Quick Profile - key information at a glance
  2. Installation/Integration Requirements - system requirements
  3. Product Overview - overview of the product/service
  4. Market Facts - market conditions and environment for use
  5. Who Uses Product - target segment
  6. What can I do With Product? - functionality, problems solved
  7. Benefits - qualitative and quantitative benefits from product use
  8. What's New - summary of new features from previous versions
  9. Features - comprehensive features list with descriptions
  10. How Product Works - architectural overview with components and 3rd party integration
  11. Installation Hints - overview of what it takes to implement
  12. Comparative Information - summary of why this product is better than competitors
  13. Company Info - contact information
  14. Glossary
These documents are a must for new product releases and press tours--everything needed to understand, analyze and assess a product, technology or service in one comprehensive document!