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Reviewer's Guides provide reviewers (editors, magazine labs, analysts, sales engineers and potential customers) a comprehensive and concise snapshot of a product or services features, capabilities and intended use. From a good reviewers guide, one can answer the following questions among others: what is this? who is it intended for? what does it do? why is it important? what does it cost? and, what value will it be?
A sample reviewer's guide would include the following outline.
- Quick Profile - key information at a glance
- Installation/Integration Requirements - system requirements
- Product Overview - overview of the product/service
- Market Facts - market conditions and environment for use
- Who Uses Product - target segment
- What can I do With Product? - functionality, problems solved
- Benefits - qualitative and quantitative benefits from product use
- What's New - summary of new features from previous versions
- Features - comprehensive features list with descriptions
- How Product Works - architectural overview with components and 3rd party integration
- Installation Hints - overview of what it takes to implement
- Comparative Information - summary of why this product is better than competitors
- Company Info - contact information
- Glossary
These documents are a must for new product releases and press tours--everything needed to understand, analyze and assess a product, technology or service in one comprehensive document! |