Success generates success.  Communicate how well your product or service is being accepted/adopted by other companies and press or analysts.  A Tech Marketing success story summarizes the benefits and value of a solution to provide solid evidence of advancement, gain, achievement, progress or success.  Create a success story that can be used for new sales, customer service, or partnerships and business development on topics like:

• A new customer's reasons for selecting your solution over the competition
• How your solution helped a customer win new business or a large contract
• Major wins in terms of new capability, enhanced revenue, increased savings, etc.
• Descriptions of how your solution solves, simplifies, or eliminates a public problem

Success stories can help close sales, keep press and media informed of continued activity, and enhance customer relations.